Marketers Guide to improve User Acquisition: Analytics to track in your drip campaigns
Inbound user acquisition is the process of converting visitors of your web- and blog pages into leads by asking their contact information. After that, you manage to convert them into users by giving them educational contents and offering your trial to them. In order to be able to get more sign ups for your trial, you need to track the user acquisition analytics that truly matters in your drip campaigns.
List building boosts your User Acquisition on the long run
Big percent of your website and blog page visitors can’t be converted into trial users right away. Therefore your first task is to write free giveaways, ebooks, offer free email training courses.
Email list building is one of the most efficient steps to acquire much more users. Maybe not right away, but in the long run, it will boost your user acquisition, analytics will prove that the ROI of this channel is better than any other channel.
A good “hook” offers a solution to an ultra-specific pain point of your prospects so it provides high-perceived value. This will be the incentive that makes them give you their contact information and also give you the permission to send them emails.
One of the best ways is an email course that shows and teaches them something that is connected to your solution.
In addition, one of the best channels to collect subscribers is using pop-ups on your blog and web pages. Don’t be too irritating but setting up services like Optimonk you will have the chance to offer targeted ebooks, training sessions or consultations to your visitors based on their behavior.
Handle your Automated Emails as they were sent from your Personal Email Account
As you managed to convert your visitors into leads, the next step is to send them the well-known welcome emails. You should also set up reminders and follow-up emails to nurture them and push them to the next level in your marketing funnel.
One of the most difficult parts of this process is copywriting and how to convince them to open it, click the right link and do what you want them to do. This guide summarizes how to write autoresponder series.
In addition, if you don’t want to write your emails from scratch, you can take advantage of these proven email copies that help you get started.
7 drip campaign metrics that are crucial to improving your user acquisition analytics
Like you would do for every marketing campaign, you have to know how your workflows and how your emails perform individually too.
Overall workflow analytics to compare the efficiency
In case you have more drip campaigns it is crucial to get a quick overview how they perform one by one. If you see extreme values for a drip it will show you where you need to improve or where you need to copy&paste your procedure.
For the 7 drip campaign metrics and their interpretation, you need to track click here.
